The key to marketing success is not wasting your time. If you’ve ever spent time trying to market yourself through Facebook or Twitter, only to feel like you’ve wasted your time, this seminar is the one for you. Grover Sanschagrin, co-founder of PhotoShelter, will talk about the ways in which social media can contribute significantly to a photographer’s marketing efforts. Free to APA members. More info.
here.Santa Fe Photo Workshops comes to Santa Monica the weekend of January 18 & 19 to launch their new Seminar Series. Join Art Streiber (APA member!) & Frank W. Ockenfels for an über-intense, insider’s view on Editorial & Advertising Photography or attend the seminar by master printer Greg Gorman as he shares the challenges and the joys of digital printmaking. Spend Saturday afternoon with L.A.’s top picture professionals in a thought-provoking, soup-to-nuts, two-hour panel discussion. Student pricing available. For details and to register, please go
So you’ve landed that dream account and want to make a great impression with the client. You want to make sure that the models you choose for your shoot are the exact fit for the look and feel of your campaign. There are many different ways to find models, be it searching the internet, guerilla “street casting,” or if the budget is there, using a seasoned casting director. This last method is the most effective way to land the right talent, but often smaller jobs won’t have a budget for hiring one. If you’re going it on your own, it’s critical to know exactly what you are looking for in your model. Make sure to get as much detail as possible about what your client wants so that you know what physical characteristics to look for when casting. Vet your candidates closely to make sure they are appropriate for the shoot – the right model goes a long way in ensuring a fantastic final product. For more detailed advice from casting director Nannette Patridge on this topic, view the “Casting Call” article on the Agency Access Lab.
As luck would have it, photo producer turned editorial photographer Danielle Moir moved to a new apartment in the Wall Street neighborhood just weeks before the Occupy Wall Street protests began. This afforded her the opportunity to go down to the demonstrations almost every day armed with her camera and gear bag. Although many in the neighborhood decried the noise and unsanitary conditions produced by the protesters, Danielle reveled in the opportunity to document this historic moment. Having recently moved from behind a desk to behind a viewfinder, Danielle was able to flex her skills and practice different shooting styles every single day. One of the images that resulted from her documentation can be viewed as the single defining image of the protests – The photo features light streaming beautifully between buildings, a harried policeman barking orders, disheveled protesters marching along, and even a lone Wall Street businessman looking on the scene with repulsion. To view the photo and read more about Danielle’s story, head to the FoundFolios blog.
The American Photographic Artists joined a courageous effort supporting artist and photographer Patrick Cariou by filing an amici curiae or ‘friend of the court’ brief. APA and this community of day-to-day working visual artists and authors have a “considerable interest in how the resolution of this matter will impact the rights in their original creations,” states the brief. APA members have a strong interest in the issues presented by this case “because their businesses and livelihoods depend upon the broadly defined subject matter that is protected under the ‘derivative works’ right in the Copyright Act,” according to the brief. More specifically, APA members “operate businesses which rely heavily upon, and derive substantial revenues from, a large, broadly defined, secondary and derivative market for the use of existing photographic work.” The brief states that “APA members seek to preserve the licensing possibilities presented by this secondary and derivative market, and they seek a consistent application of the principles under which this market has traditionally functioned.”
OFF THE CLOCK is APA LA’s third annual curated exhibit of inspired personal photography. Images will be chosen by one curator who will carefully select the top 100 images from the submissions. Complete details are here.
In its 30th year and still producing a deluxe, hardcover, large-format book each year. Entries for the next publication are due January 31, 2014. Meet the jury http://www.ai-ap.com/cfe/jury/ Win and you can meet them in person at the NYC party.
The Palm Springs Photo Festival is where you can spend three exhilarating days with a celebrated, real-world master photographer and two days presenting your work to industry experts and attending important seminars. Come meet new friends and walk away with a renewed passion for photography! Workshops include those lead by APA member Art Streiber, Brian Smith, and Tim Griffith.
APA members receive a discount. If you are not already and APA member, the savings can be significant, so join now.